The markrting mix 4Ps

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The markrting mix 4Ps

PROMOTION

Personal promotion

Sales promotion

incentives

Advertising

Publicity

Press coverage

PLACE

Producers

Retailer

Wholesaler

end user

merchants

Delivery arrangements

Inventory size

Points-of-sales

coverage of the martket

PRICE

Discounts

Volume of sales

List price

PRODUCT

life-cycle

benefits

feature

size and packaging

brand name

Quality

Design

reputation

Subtopic

reliability

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