Farm Truck

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OTD - Chapter 3 Manage changing global environments

par Sander van der Kolk

Beyonce

par dekAbr nooN

Organizational Structure

par Darwin Alvarez

Gucci

par Chau Nguyen

Farm Truck

Marketing Concept

Product

Position

On Brand Reliability & Aftersales

On Competitive Advantages

Segment

Agriculture and Farming

Construction and Land Works

Price

Product and Segment base Pricing

Value-base pricing

Sales Concept

Promotion

Sales Promotion Strategies

Brand Promotion Strategies

Place

Wholesale Channel Sales Strategies

Consumer Channel Sales Strategies