PERSUASIVE MESSAGE

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chapter 1

par Miss Universe

Estimation & Project Planning

par Claudiu Belu

GMOs

par Joanne Wan

Marketing Research

par charlie siau

PERSUASIVE MESSAGE

WRITING PROMOTIONAL MESSAGES FOR SOCIAL MEDIA

RIGHT TIME AND RIGHT PLACE

BE REAL

IDENTIFY AND SUPPORT YOUR CHAMPIONS

PROVIDE INFORMATION PEOPLE WANT

INITIATE AND RESPOND TO CONVERSATION WITHIN THE COMMUNITY

LISTEN AT LEAST AS MUCH AS YOU TALK

FACILITATE COMMUNITY BUILDING

DEVELOPING PERSUASIVE BUSINESS MESSAGES

COMMON EXAMPLES OF PERSUASIVE BUSINESS MESSAGE

PERSUASIVE CLAIMS AND REQUEST FOR ADJUSTMENT

PERSUASIVE PRESENTATION OF IDEAS

PERSUASIVE REQUEST FOR ACTION

AVOIDING COMMON MISTAKES IN PERSUASIVE COMMUNICATION

ASSUMING THAT PERSUASION IS A ONE- SHORT EFFORT

RELYING SOLELY ON GREAT ARGUMENT

RESISTING COMPROMISE

USING HARD SELL

STRATEGIES FOR PERSUASIVE BUSINESS MESSAGE

ANTICIPATING OBJECTIONS

REINFORCING YOUR POSITION

FRAMING YOUR ARGUMENTS

AIDA MODEL

MAINTAINING HIGH ETHICAL AND LEGAL STANDARDS

GET PERMISSION

BINDING CONTRACTS IN MANY STATES

SPECIAL RULES

BAIT AND SWITCH

CLAIMS WITH EVIDENCE

TRUTHFUL AND NON DECEPTIVE

DEVELOPING MARKETING AND SALES MESSAGES

WRITING CONVENTIONAL MARKETING AND SALES MESSAGES

MOTIVATING ACTION

INCREASE DESIRE

BUILDING INTEREST

GETTING THE READERS ATTENTION

PLANNING MARKETING AND SALES MESSAGES

ANTICIPATING PURCHASE OBJECTION

DETERMINING KEY SELLING POINT AND BENEFITS

ANALYZING COMPETITION

ACCESSING AUDIENCE NEEDS

THREE STEPS WRITING PROCESS

STEP3: COMPLETING

STEP2: WRITING

TAKING STEPS TO ESTABLISE CREDIBILITY

BEING SENSITIVE TO ORGANIZATIONAL CULTURES

UNDERSTANDING AND RESPECTING CULTURAL DIFFERENCES

USING POSITIVE AND POLITE LANGUAGE

STEP1: PLANNING

ORGANIZING INFORMATION

SELECTING THE RIGHT MEDIUM

GATHERING INFORMATION

ANALYZING SITUATION