Water conservation

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Water conservation

Decision Problem

Describe the views of Singapore youths, aged 15 to 24 years old, on the importance of water conservation.

Hypothesis

Singapore youths do not carry out much water conservation efforts due to the lack of awareness of the Make Every Drop Count campaign by PUB.

Media Effectiveness

Social media posts

People can engage through shares, comments and likes

Usage of influencers

Higher exposure: E.g. Tiktok

News articles

High publicity

Few thousand views

Comments are turned off

Lack engagement and feedback

Main campaign

Make Every Drop Count

Ways to approach the problem: Low involvement of youths in water conservation campaigns/efforts

Involve youths in unique campaign efforts

More involvement with schools

Challenges

Games

Give vouchers

Through art

Research terms

Quantitative

See how many youths feel the same way about water conservation

Surveys

Questionannaires

Qualitative

Understand the reasons as to why they feel the way they do about water conservation

Interviews (face-to-face)

Focus group discussions

Angle of the topic

Educate more youths on the importance of water conservation

Encouraging more youths to participate in the campaign