3 Strategy Options

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CX KRUG CHAMPAGNE

Szerző: ALEJANDRO URRUZUNO

Pizza Hut

Szerző: Ana Carolina Aguirre

What's Out There? Resources to support the work of K-12 Classroom Educators in Ontario (OERB, vLe, OSAPAC, Edugains/Edusource) August 2015

Szerző: Joe Russo

MARKS & SPENCER

Szerző: karim wagih

3 Strategy Options

Small Coy Dev Strategy to exploit Competitive Adv

innovative

erect switching cost by personal service

build & defend market niches

constant search for new market segment

flexible, willing to change

respond quickly to cust need

Focus

Early success - drift away from core strategy - alienating cust, lost identity

hard to keep cost down

larger competitor enter market to erode it

Niche not large enough to have profit

e.g similar needs, specialised g & s, or knowledge

Identify Changing need of niche n dev skills to serve them

Diff among segments

Differentiation

focus on character of G & S, ignore important psychological factors

Overdiffertiating, over charging

Imitation/knock off from competitors

Diff. sth Cust not see Value

Diff sth not boost Performance/ lower Cost of Cust.

e.g. good service, special feature, comlete pdt line, instantaneous availability, pdt reliability, good quality

Special features of G & S that Customer Value

Cost Leadership

eliminate essential features in G & S

Not identify true Cost Driver

Impact on purchasing, distribution, overhead

Use cost adv over competitor

Cost sensitive customers