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What is your business proposal about? 
Give it a name. Type it in.
Match up the solution with the issue or opportunity that you are addressing. 
Add detail(s)
Develop the key points of your proposed solution.  
Add a note
Describe the further actions for  a commercial and a non-commercial proposal.
What are the next steps?
Add delivery details for a commercial proposal.
Describe the current position that your client is in. 
This creates some common ground, which is a good platform for discussing your solution.
Summarize your proposal at the beginning of the document. Add a sum-up.