Chapter 12 Planning for Data Analysis

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Szerző: Lluis Codina

What is Communication?

Szerző: Thomas Murphy

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Szerző: Tabata deMiquel

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Szerző: Maria Ines Vaccari

Chapter 12 Planning for Data Analysis

MIDLAND MEADOWS

Excel would be sufficient for their data analysisand cost effective since they already have office 2007

MM is not concerned with hypotheses testing yet

MM would want exploratory researchtohelp decision making

Choose a procedure to bestaccomplish your goals

Scientific business research

Can be used to make assumptions about a population

Data is generalized and used to statistically test a hypothesis

Non scientific

the exploratory research leads to a analysis based on discovery

preanalytical process

Should have a solid planthat reflects the 7 step process

7 step process

Choosing the right software

Online options?

Perseus on pg 334 would allowusers to work on any computer andbe able to share with other coworkers

User knowledge limitations

So you have your data now what?

Begin to analyze the data

Make the data useable and uniform

choose what software and toolsyou will use