Chapter 14
Chapter 15Multivariate
Analyze interdepenency
Multidimensional scaling
Measures distance fromideal and actual points
objective
Cluster Analysis
dimension free classifications
effective in discovery stages
Factor analysis
reduces redundency bygrouping variables with thesame factors
MIDLAND MEADOWS
Cluster analysis would allow Glen tosegment golfers view towards small golf courses
MONANOVA could be used to evaluategolfers feelings towards optional featureson the course
Select a technique
Measure interdependencies
at least interval
Ordinal or less
Measure dependencies
Interval
Nominal
MONANOVA
used extensively in marking research
measures the weights of effect by the interdependent var
MANOVA
takes into effect of the relationships between depen vars.
more effective than anovas on each variable
used to measure the effect on two or more dependent