Digital Marketing fundamentals

Még több ilyen

ECM

Szerző: Pero Gruyo

Hofstede's Dimensions Applied to Sri Lanka

Szerző: Reenuyaa Gunasekaran - Rick Hansen SS (2542)

Joomla

Szerző: catherine sas

Cyberbullying: 1. Social aggression towards a victim using a digital device 2. Intent to cause harm to the victim 3. Involves a real or perceived imbalance of power between the victim and perpetrator (Redmond et al., 2018)

Szerző: Nadine Dunstone

Digital Marketing fundamentals

E-MAIL Marketing

simple way to stay in touch with your customers in a more personal way than social media.

Exclusive content

SOCIAL NETWORKS

Strategies for social networks are essential to have a good customer service.

these networks are only a support for your website and the digital marketing campaigns you want to launch.

SEO

translated as the process of search engine optimization

generating content according to the trends that are generated every day on the network

This is achieved through the use of keywords in your content so that it appears in the first options of search engines.

Contents

value to your brand will be well received by consumers.

quality, innovative information that adds something to their lives, you create an immediate bond with them.

articles on your website, infographics, images and even videos that you can share on your social networks.

flow, functionality, feedback and loyalty.

Flow

we can then define the flow as the state in which the Internet user enters when browsing the Internet, when a site offers an interactive and value-added experience.

Functionality

, we understand that a website is functional when it is attractive, easy to navigate and, consequently, useful for the user. It is not enough that the potential customer accesses our website

Feedback

Feedback may be one of the greatest advantages that digital marketing offers companies to know their customers and improve their experience

Loyalty

if a company cares about the customer and shows interest in their needs, that customer will be more likely to be loyal to the brand.

Product, Place, Price and Promotion

Offline marketing tactics

print broadcasts, direct mail, telephone, billboards and flyers

The application of marketing strategies carried out in digital media

them to the new tools, it will result in digital marketing.