Discuss how stakeholder objectives might impact on shareholder value

Még több ilyen

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Coca-Cola's marketing strategy

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Discuss how stakeholder objectives might impact on shareholder value

Overall

will always be compromise

cannot meet all objectives

Depends on

The actual costs of meeting stakeholder objectives

Relative strength of stakeholder groups

Do they have media suppport

Are they organised

Positive impact

Reason: loyalty, avoidance of bad publicity etc

Better treatment of stakeholders leads to long term benefits

long term view

Stakeholder concept

Negative impact

E.g.

or increase in investment cost

negative impact on cash flow

increase in costs

lower emissions

Environmental group

negative impact on cashflow

objective: higher wages

Employee

Define

in practice does not affect overall answer too much

traditional would be

shareprice

dividends

now focused on discounted net cash flow less cost of investment

accounts for time value of money

profit discredited measure