a diana potosi 5 hónapja
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Electronic
Commerce
Electronic
Commerce
social media trends
Live shopping
Buy products during live broadcasts.
Personalized advertising
Ads targeted to specific audiences based on their behavior
Augmented reality
Try products virtually to improve the online shopping experience.
Influencers
Marketing through content creators to promote products.
Short and Live Videos
Using dynamic content and live streams to promote products.
social commerce
Buy direct from platforms like Instagram and TikTok.
Advantages of
Electronic Commerce
Inventory Management Efficiency
Less losses due to unsold products.
Better control through technological tools.
Personalization of
the Customer Experience
Better adaptation to customer needs
Using data to recommend products
Availability 24/7
Allows purchases at any time
Businesses do not have limited hours
Reduction of Operating Costs
Reduction in personnel and rental costs.
Less need for physical stores.
Global Market Access
Reach customers in different time zones.
Global expansion without geographical barriers.
Business Models in Electronic Commerce
Affiliate Model
Sellers earn a commission for referring other buyers.
Example: Blog affiliate programs, Amazon Associates.
Market Model
Platforms where buyers and sellers interact
Example: Amazon, eBay
Advertising Model
Revenue comes from advertisements presented to users.
Example: Google, Facebook.
Subscription Model
Customers pay a recurring fee for access to products or services.
Example: Netflix, Spotify.
Types of Electronic Commerce according to
Customers
B2G (Business to Government)
Companies that sell products or services to governments.
Example: Public tenders, infrastructure contracts.
C2C (Consumer to Consumer)
Consumers who sell to other consumers
Example:eBay, MercadoLibre, Wallapop.
B2C (Business to Consumer)
Companies that sell directly to consumers
Example: Amazon, online clothing stores
B2B (Business to Business)
Companies that sell to other companies
Example: Industrial materials suppliers
