Mindmap - La Segarra

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Focused on visitors (independent leisure activities) and tourists (including accommodation)

Focused on national & international market

La Segarra Experience

STAKEHOLDERS BY EXPERIENCES

Yougurts guided tours- Pastoret

Plomes d'Àngel pastries

Antiga Casa Magí embotits catalans

Castles Guided Tour

Show cooking- Hostal Palouet

Local shops

Carbonell Liquors la Segarra

Guided tour: Castles of la Segarra- Consell Comarcal la Segarra

Food elaboratin tours- Antiga Casa Magi

Yougurts guided tours-Pastoret

Horse Riding-Cal Perelló

Nature tours-Sikarra Nostra

Wine tours-Celler Comalats

Restaurants

Restaurant Hostal Palouet

Restaurant Antic Forn Cervera

Hostal Palouet

Activities

Learning how to make bread- Torà Antic Forn de Pa

Visiting the farm- Antiga Casa Magí

Horse riding- Cal Perelló

Sikarra Nostra

Walking tours

Educational workshops

Cal Perelló

Casa Martí

TARGET

Senior experience

Focused on senior people

To promote cultural and gastronomical experiences

(Taking into account accessible tourists attractions)

Focused on going to local shops to buy local products. (licoreria, casa magí...)

Romantic experience

Focused on couples

To promote relaxed experiences

Accommodation

Gastronomical experiences offered by the accommodation

Including accommodation with spa and activities offered by the accommodation: horseback riding...

Young experience

Focused on groups of friends

To promote active experiences

Culture

Cultural heritage

Gastronomy

Food

To visit local shops

To do guided tours in enterprises related to gastronomy (pastoret,cellars...)

To live restaurant experiences

To do show cooking experience

Wine & Liquours

Nature

Family experience

Focused on families with children

To interact with nature

To do activities outdoors

To learn gastronomic traditions

PROBLEMS of La Segarra

Difficulties to look for information related to tourist attractions (restaurants, accommodation, heritage,...)(online)

No tourist information office of the region (offline)

More visitants than tourists

Not able to recieve international tourism

No added value to La Segarra strenghts

Not enough promotion

Little tourim investment

Bad online positioning

Low cooperation between stakeholders

VALUES

Local partnership

Cooperation

Governance

Economical, social and environmental sustainability in all our activities

HOW TO GET STARTED

Presentation of our project to Consell Comarcal, companies choosen and Agència Catalana de Turisme

Evaluate the possible risks (economical, social etc)

Look for grants, investors and possible external financing.

Involvement and support from the City Council and the Generalitat

Make aware to local companies of the benefits being part in our project.

SOLUTION: LA SEGARRA EXPERIENCE

To commercialize all our companies choosen throught our website.

To promote our product properly

As a consequence, we will improve the promotion of the region

Offline promotion through brochures in the different Agència Catalana de Turisme tourist offices, and be present in some tourism events working together with La Segarra

Mobile marketing through sms, mobile apps, QR codes, online advertising or geolocation.

Email marketing campaigns (Once we have a "good" database.

To provide a website inclusding useful touristic information of the region.

Also the website will connect to our social media . (in Catalan, Spanish and English at least)

Website in four languages: Catalan, Spanish, English and French

We will use a blog to talk about things happening in the region: similar than "Time out" but one post a week

Updated information about the region ( weather, Top 5 tourist attractions)

To position La Segarra as a sustainable destination

All the activities chosen take into account the local business, and the name of our product has included the name of the region so people will connect these sustainable activities to the region.

To diversificate the touristic offer of la Segarra by creating new experiences in the region

We have visited the main tourist attractions of la Segarra (Castles), but we have find out different activities and facilities which can be possible to develop tourist experiences.

To position our product properly

As a consequence, we will improve the positioning of the region

Company voice by branding , to present who we are as a company.

“Search Engine Optimization” strategies

Updated and original content

External links: we want to appear in the Consell Comarcal Website and some online newspapers related to tourism

Participation in Social Media: Facebook, Pinterest and Twitter

To offer a product which integrates the cooperation between stakeholders

Make aware all the stakeholders which work with us of the benefits to work together and develop the region

Combining different activities related to gastronomy, culture, nature plus accomodation with the cooperation of the Consell Comarcal.

GOALS

To create a profitable and viable project

To integrate the cooperation of all the stakeholders

To be a good example of sustainable destination

To help local business

To increase tje number of visitors in La Segarra

To increase the number of tourists in La Segarra

To promote the region of La Segarra though tourism

To commercialize local activities related to gastronomy, culture and nature