In online marketing, PPC advertising plays a crucial role in connecting users with relevant ads while ensuring a seamless experience. Search engines like Google prioritize user satisfaction and relevance, requiring advertisers to meet quality standards.
PPC Advertising
4. Click Cost
by increasing your quality score you can decrease the amount you have to pay
The price to pay is determined by the Ad Rank of the advertiser below you, divided by the Quality Score of your ad
Minimum amount as necessary to retain your position
3. Ad Rank
low quality Ad Rank (ex. 4) doesn't get shown
(Max bid) X (Quality Score) = Ad Rank
2. Quality Score
landing page quality - an ad is only useful to the user if it lthe landing page at least let them find what they were looking for
be transparent about the nature of your business | terms and conditions, privacy policy...
minimum pop-ups or pop-unders
quick load times
easily navegable
original content
relevant content
relevancy - of the ad and search query - only useful ads are displayed to users
CTR - users vote with their click - this is the biggest metric for quality standards
2. With no quality standards the highest bidder (advertiser) goes on the 1st position and so on.
1. Google and the other search engines wants to do a good experience between the user and advertiser
Search Engine - wants to make a good experience between the advertiser and the user
