research

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Marketing Research

Szerző: Mindomo Team

CHAPTER 14 CONSUMER DECISION PROCESS AND PROBLEM RECOGNITION

Szerző: Clarissa Villegas

MIT SLOAN Courses

Szerző: Ash Martin

TPM (TimUR Performance Management)

Szerző: Alfiah Khoirunisa

social research

emperisism

it is a combination between positivism and interpretivisim

Ontology

constructionism

qualitative

subject is active

mind dependent

objectivism

subject is passive

mind independent

Epistemology

Interpretism

things are related to human background

relasim

critical, and it combines between epistemology, and ontology

naive, and it is like objectivism and positivism

postivism

science

human error can happen and science is always right

quantitative

influences on the conduct of social research

partial considerations

existence of literature review, cost, time...

values

effect every stage of researcher steps

researcher feelings and beliefs

Theory

inductive

theory driven

from specific to general

deductive

theory test

from general to specific

Strategy

qualitative process

it depends on meanings, background, beliefs of the person... example: A focus group, interview

mixed process

quantitative process

is the information that can be measured and written down with numbers. example: your height, your shoe size, and the length of your fingernail