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CHAPTER 14 CONSUMER DECISION PROCESS AND PROBLEM RECOGNITION

Szerző: Clarissa Villegas

Mahendra Kumar Trivedi

Szerző: Alex Willioms

Holes, Concept map

Szerző: Jane Schreiber

Early Childhood Curriculum

Szerző: Jennifer Beck

Learned

Critical Thinking

Domain of applicability

range where theory holds

Scientific method

Control variable

Control group

Dependent variable

independent variable

Hypothesis

Mind Map

Subtopic

Research methods

correlation

survey

naturalistic observation

case study

experimental

Inductive & Deductive reasoning

Good experiment and bad experiment

Example

If a student is successful in school, it could be predicted that he will succeed in college. (given that the two variables are highly correlated)

Limitations

Not proving causation

Strengths

Predictions

Unethical & impractical manipulations

Description

Determining direction and degree

Measures of behavior

Mathematical tecnique

Non-experimental

Thinking errors

Confirmation bias

Representative bias

Falsification

Timeline

Mindomo

Priming

Smashed Vs Hit

Paradigms

Fallacies

bandwagon

strawman

Post hoc

Wrong science

pathological science

junk science

bad science

Natural settings

pseudoscience

example:

http://study.com/academy/lesson/naturalistic-observation-examples-definition-method.html

Sometimes prolonged periods

Observing behaviors or phenomenon

Real-life setting

Non-experimental approach