ScrumGuides

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The Ultimate Marketing Strategy - Making Customers Come to You

Szerző: Andrew Shuttleworth

Report's Hierarchy

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Business Plan Outline

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SCRUMGuides

Business Development

Landing pages

Researching the sales channels

Bringing Outsourcers to AEE?

Checking Ukr outsourcing companies partners

Optimizing website for foreign customers of UA companies

Special offers?

eng translation

Providing a platform for event attendees to stay in touch

Special page with the trainings list & packages (visualization)

Demo Webinar

Free/discount demos of trainings for limited time

Create target groups for each training and their identification

Sales

Calls costs

CRM

Check events where its possible to sell trainings

Preparing a scheme for calling HR's or managers

Preparing an email for companies to send after the call and follow up

Discovering lead generation sources

Creation of the sales cycle

Selection of stages with roles (who leads the sale on each stage)

Marketing

Xing group

Selecting topics for discussion

Xing groupd creation

blog about event preparations

Twi updates schedule with each training/certification

InfoEvents schedule

FB communities updates with AEE info

Other LI groups search and AEE info publishing

Contests

Prepare 2 contests - appx mid august, beg. September

Linkedin group updates

Eng events portals

services – search, registration, submitting AGILEEE

Eng portals for partnership search

Other training portals research

DOU

Free column?

Paid ads?

TRN.com.ua

paid registration, check efficiency