a Amanda Sanderlin 6 éve
271
Social Media Terms & Concepts
Communication
Reciprocal process between two humans which is now mediated by by technology
Social Media Terms & Concepts
The Growth of Social Networking
Facebook took the internet by storm creating a huge platform to connect with mass amounts of people, originally designed for Harvard Students
Orkut was an exclusive platform that you had to be invited to but it was too exclusive turning consumers away from the platform
Myspace was the number one social media site to connect with friends until Facebook took the number one spot
Linkedin a platform for business connection
Friendster was not able to keep up with demand
Ryze was made as a business connection tool
Six Degree failed because their platform could not keep up with demand
Classmates designed to connect with old peers from High School
The need to be social
Social Media
Built in communication system
Collaboration
Working together
Community
Involves feeling of belonging
Smartphones
Private Messaging within various group functions
Groups contain 20 people or less
WeChat
WhatsApp
Blackberry Messenger (BBM)
Polarization between public and private- beginning to create specialized groups
Blogging
Chat rooms
Specialized Forums
Bulletin boards
AOL
First way to communicate using media - Public broadcast media with no control over audience
Dyadic Conversation
Newspaper
Television