15 ideas for building an online community from the ground up

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Ending

Stay tuned, cheers!

I also encourage you to follow my profile on Instagram, where I show, among other things, what my (future) business looks like from behind the scenes ;)

Now is the time to put this knowledge to use.

I have presented you with 15 ideas for building your own community from scratch.

And that would be it!

Building a community

15. Match the content to a particular domain:

Newsletter - texts, links to blog articles

Blog - photos, video, audio, texts

Instagram - graphics (carousels), photos & short videos

Tik Tok - short videos

14. Share knowledge and easy-to-implement tips:

Sometimes it's ideal to post something raw online - here and now.

E.g., using infographics that are easily digestible, more likely to be saved and shared

13. Show your daily life:

People like to identify with the people they follow online.

People like to peep (think Big Brother, for example)

12. Create a lead magnet:

Don't forget to spread the word on social media about it

That is, a gift for signing up for the newsletter. (like this mindmap)

11. Create a routine that your emerging community will attach to:

On Wednesdays a new post on Instagram, on the last day of the month a summary of the most interesting events related to your topic, e.g. in the newsletter.

10. Regularity, consistency, interaction:

Newsletter every Friday -> 2 Meters to Launch Newsletter

Podcast every second Tuesday -> 2 Meters of Kindness Podcast

... are the keys to successful community building.

9. Don't create content blindly:

Prepare yourself a strategy/schedule for publishing content

Sometimes it is better to post nothing than to post something just to show that you are still there.

8. Educate through storytelling:

Share various stories from your life, but remember to take care of the privacy of the other characters in the story.

We like to read stories, and if they are stories that give us value/knowledge, we like it twice as much.

7. Show a behind-the-scenes look:

What/Who is your inspiration?

How do you prepare materials?

6. In social media, video formats rule:

Youtube Shorts

Tik Tok videos

Instagram Reels

5. Decide: authenticity or creation?

There is no one way to success, it is up to you to decide if you want to show yourself as you are or play a role like in the theater.

4. Choose where you want to start

You shorten the text from your blog and upload it to social media, by the way, encourage people to sign up for your newsletter, where once a week or once every two weeks you discuss news from your topic, and everything slowly starts to hulk ;)

And for this, choose one of the social media platforms: Instagram, Facebook, TikTok, Twitter, LinkedIn.

Then set up a newsletter to gather a base (especially if your community is to become your customers)

You can start with a blog, put some texts on it.

The configuration is up to you, but I encourage you to choose at least one of these two places to start: the blog or the newsletter, because social media will never be fully yours ;)

Pick one, maybe two places to start publishing and just get started.

Remember: YOU DON'T HAVE TO BE EVERYWHERE!

3. Do some proper research

It can be a very good idea to first strongly contribute to such a group, so that later you can get to the right people right away.

Find out what problems the people you want to reach have that you can solve.

E.g., in the forums (QUORA)

2. Determine the purpose of your community's existence

And most of all - what do you want to give her from yourself?

What is that supposed to give you?

What do you need it for?

What do you want to achieve with it?

1. Identify your ideal audience (customer) and target group:

Who do they follow on the internet?

What are they looking for on the internet?

What are they interested in?

How old are the people in your target group?

Introduction

I'm going to reveal the cards to you and will tell you about my plan to build an online community that you can also use to build your community from the ground up ;)

Imagine you have a community that:

Do you notice how it all interlocks step by step?

And it ultimately leads to a situation where you and your personal brand (or company), are driven by an engaged community that you have built yourself.

Recommends you to others.

Sees that you impart useful, proven and easily digestible knowledge

Holds similar values to yours

Trusts you

Likes you

Why is it important to know how to build a community? Here are the most important reasons:

2. creating products based on knowledge from point 1. is much easier and more reliable than guessing, what people will like and what they will not:

Test

Ask

Don't guess

1. you get to know your audience better than anyone else:

Questions they ask themselves

Pains

Frustrations

Dreams

You know their needs

I welcome you to my mind map titled “15 ideas for community building from the ground up”

Hi, this is Szymon (Simon) Krupecki, creator of the 2 Meters to Launch newsletter