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that has engage all oil companies, creating a windfall of lower energy costs for oil consumers and has huge implications for the economies of oil exporters.

The oil industry is being affected by one of the most dramatic price movements of recent times

Problem analyze how the Oil price has behaved over the last years and what are the most relevant factors affecting it.

Shell, inc.

Ethical considerations

Deceitful

Being an open company where they establish trust and being transparent of how they are gathering data, provides customers satisfaction of dealing with reliable sources.

The deceitful aspect was chosen because the company provides essential trust the costumers in order to continue with their research. Giving the clients valid information of sources.

Disclosure

Through the process of market research, invasion of privacy will be a main restriction. While all the information will be held confidential. Customer information will be utilised for company's purposes only.

This information was chosen since the disclosure characteristic fits in the market research the company implements. They provide necessary documentation to the public while remaining the customer privacy confidential.

Secondary research

Internet

By gathering information on the internet, Shell's company will be able to compare the price trend with the rest of the companies. Tere is a lot of data available, which is being updated every day. There are overviews, charts, analysis among other tools. Everyone has access to this type of information, therefore all the data has become very transparent, which has allowed people to be fully aware of the current situation.

Crude Oil Price online

Government publications

Publications on what is Obama's point of view on petroleum prices. For example, The Times column by Ted Friedman about when Obama met with Saudi Arabia's King Salman to discuss an agreement on oil trade.

Paola Gutierrez A01194707 Loreto Cantu A01194137 Paco Contreras A01194491

Primary research

Interviews

Abdalla Salem el-Badri, Secretary General of OPEC An interview will be made to the OPEC's CEO becase this company currently provides about the 40% of crude oil worldwide. Given their excess extraction capacity, they influence on the crude oil price being one of the main fundamental factors.

OPEC

Focus groups

What Shell Inc plans to do as a primary research is making a focus group with experts in energy and in petroleum, and also experts in economy. We plan on engaging them in a discussion about the factors that affect petroleum price. Given their high qualify knowledge they will be able to provide a complete analysis of oil's performance among the years.

Viktor Zubkov(President of Gazprom)

Carl Henric Svanberg(Chairman of British Petroleum)

Jack Lew (Secretary of Treasury)

Warren Buffet(CEO of Berkshire Hathaway)

Ernest Moniz(Secretary of Energy of USA)