Story forms

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Operations Management at Sephora

Celine Daillyにより

L'Oréal Industry 4.0 - The Supply Chain as a business driver

Lucrezia d'Archeにより

Mind Map of a Modern Life

Paul Kellyにより

GP

Michelle Josephineにより

Works best for in-depth stories

Involves dividing the story into sections by a graphic device

Helpfull to explain issues such as a budget increase or any controversial proposal

Used for profiles

Starts with a summary lead or a soft lead followed by a nut graph

Several key points to list

Highlights box

Useful when the story has several points of stress

Used when the story has dramatic action

Contains chronological storytelling

Can start like inverted pyramid

Preferable for broadcast

The story may be told from the beginning to the end

Ending with current or future development

Background

Current situation

Lead-in tells who or what happened.

The ending usually comes full circle by using a quote or anecdote

"So what"factor: explains what the story is about and why is it important.

The nut graph gives the main point of the story.

The lead can be anecdotal, descriptive or narrative.

Goes from the specific to general

Starts with a soft lead, focusing on a person, scene or event.

It's a way to let readers determine inmediately whether they are interested in the story.

Supporting points in descending order of importance.

The most important information goes at the top of the story.

Most common form used for print, broadcast and online news.

Story forms

Sections technique

Chronological storytelling

The Wall Street Journal Formula

Question/answer format

Hourglass structure

List technique

Inverted pyramid

Broadcast story structure