によって Daniel Sima 12年前.
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SWOT ANALYSIS
An easy way to complete your own SWOT analysis. Just fill in the general guidelines and you will have an overview of your company abilities.
Opportunities
Seasonal, weather, fashion influences
Volumes, production, economies
Partnerships, agencies, distribution
Information and research
Business and product development
Tactics - surprise, major contracts, etc
New USP's
Geographical, export, import
Niche target markets
New markets, vertical, horizontal
Global influences
Technology development and innovation
Industry or lifestyle trends
Competitors' vulnerabilities
Market developments
Strengths
Cultural, attitudinal, behavioural
Processes, systems, IT, communications
Accreditations, qualifications, certifications
Location and geographical
Innovative aspects
Marketing - reach, distribution, awareness
Financial reserves, likely returns
Experience, knowledge, data
Resources, Assets, People
USP's (unique selling points
Competitive advantages
Capabilities
Advantages of proposition
Threats
Seasonality, weather effects
Economy - home, abroad
Sustainable financial backing
Loss of key staff
Insurmountable weaknesses
Obstacles faced
Sustaining internal capabilities
Vital contracts and partners
New technologies, services, ideas
Market demand
Competitor intentions - various
IT developments
Environmental effects
Legislative effects
Political effects
Weaknesses
Management cover, succession
Processes and systems, etc
Accreditations, etc
Morale, commitment, leadership
Reliability of data, plan predictability
Effects on core activities, distraction
Continuity, supply chain robustness
Cashflow, start-up cash-drain
Timescales, deadlines and pressures
Own known vulnerabilities
Financials
Reputation, presence and reach
Lack of competitive strength
Gaps in capabilities
Disadvantages of proposition
