Types of plan

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MANAGEMENT OF STRATEGY

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Types of plan

SET OBJECTIVES

OBJECTIVES - what is to be accomplished in specific and measurable terms by a certain target date

GOALS - general targets to be accomplished

ANALYZE THE ENVIRONMENT

using SWOT analysis

3 parts of analysis

competitive advantage

particular situation

company's industry & competitor

external and internal factors that can affect management plan

eg: technology, economy, political, sociocultural

DEVELOP THE MISSION

services to satisfy the customers in the target markets (how)

primary products and services (what)

target markets (who)

strategic direction to the members of an organization

STRATEGIC PLANNING

proses manager: 1) develop the mission 2) analyze the environment 3) set objectives 4) develop strategies 5) implement & control the strategies

Focuses on enhancing the competitive position

serve basic tactical plan

comprehensive plan

deals planning function

DEVELOP STRATEGIES

Develop policies, procedures, programs to accompany new strategy

Formulate new strategic if needed

current strategy against currenT information

IMPLEMENT AND CONTROL THE STRATEGY

mechanism to ensure that objectives are achieved

Successful implementation will deliver excellentend result

ensure the organization’s mission and objectives are achieved

OPERATIONAL PLANS

standing or single-use plans

SINGLE-USE PLAN

programs

projects

budgets

STANDING PLANS

policies

procedures

rules

operational plans outline the tactical activities

Operational planning focuses on activities