Instagram grid layout planner - Mind Map

Use this template

Instagram is one of the best tools for showcasing your business or your personal brand and what you offer.

Let's plan your Instagram feed like a pro!

There are some key elements to do it properly and you will find all of them in this mind map.

Keywords: grid, marketing, promote, social media, content, online, organize, pictures, videos, personal, communication.

feed planner

Guest, now that you have all the important aspects set up, let's plan your feed!

This is the feed's structure (3 rows and many lines) and you can plan and preview it here.

Add your post

Add your post here:

Upload your image

Write your captions including the relevant hashtags (maximum 30 hashtags):

Add captions here

Schedule your post by adding the date.

Keep in mind that the order of your pictures is chronological. On this planner you will see the preview of the final result.

This position is for the last post you'll upload to your feed, yet it will be the first one shown

Add your post here:

Upload your image

Write your captions including the relevant hashtags (maximum 30 hashtags):

Add captions here

Schedule your post by adding the date.

THE PLAN Important aspects

Hello Guest!

Before you start planning your content, start with setting up up some important aspects you should take into account every time you post.

Best time to post

Go to your Instagram Insights and check when your audience is the most active.

Write that time for each day of the week and keep in mind to schedule your posts for that particular moment of the day.

Sunday

What is the best time to post on a Sunday (according to Instagram Insights)?

Saturday

What is the best time to post on a Saturday (according to Instagram Insights)?

Friday

What is the best time to post on a Friday (according to Instagram Insights)?

Thursday

What is the best time to post on a Thursday (according to Instagram Insights)?

Wednesday

What is the best time to post on a Wednesday (according to Instagram Insights)?

Tuesday

What is the best time to post on a Tuesday (according to Instagram Insights)?

Monday

What is the best time to post on a Monday (according to Instagram Insights)?

Time

Post frequency

How often do you want to post?

3 times/week4 times/week5 times/week6 times/weekeveryday2 times/day

how many times/week

How often do you want to post?

3 times/week4 times/week5 times/week6 times/weekdaily2 times/day

Type of content

What types of content do you want to share with your audience?

InformationalPromotionalEducationalEntertainmentInspirational

type of content

percentage

How much would you like this content type to weigh?

10%20%30%40%50%60%70%80%90%100%

Style

Set a specific style for your Instagram profile.

All great Instagram feed ideas have one thing in common: consistent themes and edit style (filters/presets).

Your style is composed of some elements you should think about and write them down.

Edit Presets/Filters

The way you edit your posts is crucial and you should pick a consistent style and stick to it.

You can either choose a specific preset you apply to all pictures, or you can create your own edit style. For example, all your posts will be:

bright, containing a lot of white;
very saturated, containing a lot of colors;
low light, a lot of contrast;
etc.

Preset/ Style

Your brand's specific colors

Each brand (even if it's a personal brand) has a unique palette of colors. It can be found in the logo as well.

Try to use them in your posts.

color

Layout/Theme

Instagram's grid has all the posts arranged in three rows and many lines.

You can set up a personal layout to have a pleasant look.

Add a check icon next to the one you choose to follow

border

The Border Theme/ Layout

You can add white or black borders to your images to obtain this effect. You can choose either a square border or apply it only on the sides.

puzzle

The Puzzle Theme/ Layout

All your photos are linked together and they form a bigger image.

You have to make sure that each individual photo makes sense on its own.

rainbow

The Rainbow Theme/ Layout

This is one of the hardest themes to create because it requires a lot of work when it comes to content creation.

To achieve a rainbow theme you must have a minimum of 1 line with all the posts of the same color, and the following ones must change in a gradient way when you scroll down.

tiles

The Tiles Theme/ Layout

Alternate between two types of content, for example:

Photo/Quote;
Photo of a product/Video;

row

The Row Theme/ Layout

Each of the 3 lines of the grid can have a different type of content. For example:

The first row can be a Reel, the second one can be a picture and the last one can be a video;
The first row can be a picture, the second one a quote, and the last one another picture from the same setup.

line

The Line Theme/ Layout

Each line of your feed contains a set of 3 posts (pictures or videos) with the same setup, or a common pattern.

Choose a specific niche

The first thing you have to decide is WHAT IS YOUR NICHE?

What will be the main topic of your Instagram account?
The less you choose, the better.

For example:

FashionBeautyTravelBusinessTechHealth & wellnessFitnessPetsGamingLifestyleInvestmentsCookingParentingPhotographyPersonal development

your niche

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