Bohemian Rhapsody

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Psychological Assessment

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Market Segment

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who am I and where I want to go

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Xandrei Place

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Bohemian Rhapsody

GEOGRAPHICS

Community Type and Size

Urban

Climate

Maritime/ moist and temperate

Location

London, England

DEMOGRAPHICS

Occupation/ Type

Musician

Philosopher

Student

Education Level

College/ Degree

Marital status

Single

Family Size/ stage

Launching Stage

Ethnicity

English

Parsi-Indian

Income Level

18,000-33,000

Gender

Male

Age/ Range

17-23

BEHAVIOURAL

Brand Loyalty

Hobgoblin Music

Tesco

Milroys

Waterstones

Amazon

Sports Direct

Spotify

Buying Behaviours

Occasionally Shops Online

Prefers Shopping In Person

Early Morning Shopper

Never Shops On Weekends

Shops Throughout The Week

Usage

Medium

Karaoke Machine

Books

Hunting Equipment

Heavy

Drugs

Alcohol

Cooking Utensils

Fishing Equipment

Instruments

Desired Features

Able to Withstand Tough Use

Long Lasting

Solid Materials

High Quality

PSYCHOGRAPHICS

Values/ Beliefs

It's Important to Be Yourself

Only Hunting For What's Needed

Good Health

Good Education

Personality Type and traits

Distraught

Anguish

Sad

Confident

Courageous

Flamboyant

Charismatic

Caring

Kind

Interests

Baking

Cooking

Listening to Music

Education

Reading

Nature

Hobbies and Activities

Swimming

Hunting

Fishing

Singing

Writing

Studying

Playing Instruments

Drums

Piano

Guitar