BVU RD

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Corporate Communications Framework

după Rebecca Ward

Resource Map of TSU

după Tomsk State University

OverallPlannig

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Bilingual education programms

după CARMEN MARTINEZ PADILLA

Crain's article

Wiki selling point opportunity

BVU pivots and tries to continue interest spark through providing personalized service information of how they can better the business

The business does not have the time to attend

The business networks sees this as valuable & joins

Invitation to events & network socials, (webinars?)

BVU puts out clear & consistent messaging through all media platforms

BVU is aware of business and reaches out

Business doesn't understand or doesn't see it as a priority so they don't reach out

BVU tries again at a time that is more relevant with consistent media posting of mission & purpose

Business is not interested

Interest in BVU

Opportunity your organization has been map in the WIKI "INTEL"

OPPORTUNITY TO PLAN MULTI-YEAR ENGAGEMENT

BIZ wants to Exit

Maybe -Yes .. next Year Willing to remain connected

Renewal Meeting

N0

Renewal

Final Service Report

PHASE 3. RENEWAL

Mid-Year Progress Report of BVU Services

Education/Networking with other CSR professional

BVU Business Partners Breakfasts

Team Volunteer Projects

Pro Bono Consulting

Board Matching

Community Engagement Consulting

Establish Volunteer Committee

Employee Volunteer Interest Survey

NO

Services for Employees Volunteering

Services to Develop Corporate Volunteer Strategy

Community Engagement Presentation to Employees

BVU membership services finalized

Information is not uniformly collected/saved

BVU GATHER CORPORATE INTERESTS AND RESOURCES THAT THEY CAN OFFER FOR THE REGION

Corporate Community Engagement Assessment

PHASE 2. BVU MEMBERSHIP ENGAGEMENT

BIZ manages volunteering without BVU

Employees will volunteer but not efforts are not coordinated by the BIZ

BIZ is not volunteering

BVU - Business not interested in becoming member*

Business member name is added to BVU website and materials

Business becomes a Member at an identified level

YES

Present to business leadership team

BVU prospect meeting

Receives BVU business membership info

BIZ Interested

Web search

KSU Student

Existing BVU Member

LinkedIn

Attend BVU seminar

social media

Word of mouth

BVU presentation

BVU Board member intro

cold calls (id from Crain’s)

Business learns about BVU

PHASE 1. PROSPECTING

NEO Business

BIZ

Describe : Any BIZ in NEO

Small BIZ

What phase of the process, am I working on ?

Opportunities

Challenges