Conceptual Model

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FOUR FAMOUS COUPLES

după BARBERAN GOMEZ, OSCAR 2019 - 2020

Heineken Operations

după Francesca Meucci

Fashion

după Amanda Salinas

Human Emotion

după Samuel Anderson-McCoy

Elderly Guests

Revenue

Families

Motivations

Belgium

Fastfood

Snacks

Yelllow

Peer-to-peer

Pampering

Health

Cottage Delivery

Familiar

Visit Frequency

Privacy

Sociable

Restaurants

Variety

Intimate

Internal Research

CSR

With Children

77%

Without Children

Quality

Activity

Green

Unconstrained

Smaller Prices

Supermarkets

Economic Crisis

Increased VAT

Accessible

Being Together

Binding

Linger

Parties

51%

Demand

Market Restaurant

Wishes

Planned

Roles

Home Delivery

Trends

Blue

Total Spend

The Netherlands

Groceries

Actual Offer

Competitors

Sustainability

Warehouses

Luxury

Smaller Portions

Demands

Increasing Costs

Purchasing Power

Outlets

Outside Competitors

Groups

Different Lenses

External Research

Restaurant Industry

Catering Behavior