Content Marketing

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FAPE Case 7.1 Thomas

după Lorie Blumeyer

Personal Leadership Profile

după Mrs. Engelhart

HS Professional

după Jason Nairn

PUMA

după Miguel Cueva

Content Marketing

Necessary Tools

Team Coordination

DropBox, Google Drive, OneDrive

Zoom/Teams

Slack/Teams

Workfront

Monday

Content Creation

Photoshop

Screenflow/Camtasia

Thinglink

Canva

Competitive Analysis

SpyFu

Analytics

Google Analytics

SEO

Answer The Public

SEMrush

Your Content

How is your content performing?

Best channels for your content

Facebook?

TikTok?

Twitter?

Instagram?

Youtube?

How does each piece of content promote your product?

Format?

Interactive?

Audio/video?

Text?

Content Plan/Schedule

The Competition

How can it be improved?

How popular is their info?

What format is it in?

Infographic?

Video?

Text

What answers is your audience finding? Where?

Your Audience

Where are they talking online?

Communities

Facebook Pages

Forums

Needs?

Problems?

Interests?

Demographics?