I want to develop scented candles

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PUMA

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marketing plan

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ODT - Chapter 9 Organizing Design, Compentences & Technology

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Graphs

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I want to develop scented candles

Sales and Distribution

Establish distribution network

Logistics and inventory management

Wholesale partnerships

Shipping and fulfillment options

Set pricing strategy

Profit margins

Competitor pricing analysis

Consider production costs

Determine sales channels

Craft fairs and markets

Local retail stores

Online platforms (e.g

e-commerce)

website

Branding and Packaging

Develop marketing materials

Marketing campaigns and promotions

Website and social media presence

Product photography

Design packaging

Safety warnings and instructions

Label design and information

Select container materials (e.g

tin)

glass

Create a brand identity

Brand name and tagline

Logo design

Production and Quality Control

Subtopic

Implement quality control measures

Ensure consistent scent strength

Inspect for defects in appearance

Test burn candles for performance

Develop production process

Placing wicks

Adding fragrance oils

Melting and pouring wax

Source materials and equipment

Purchase necessary equipment

Find reliable suppliers

Product Development

Experiment with scent combinations

Consider seasonal variations

Test different scent blends

Research popular fragrance notes

Design candle shapes and sizes

Tea lights

Pillar candles

Traditional jar candles

Select candle materials

Fragrance oils

Wick material (e.g

wood)

cotton

Wax type (e.g

paraffin wax)

beeswax

soy wax

Market Research

Determine market demand

Consumer preferences and buying patterns

Trend analysis of scented candles

Analyze competitors

Packaging and branding

Pricing

Types of scented candles available

Identify target audience

Interests

Gender

Age group