Internationalization and innovation:The case of a born global from Brazil

Mai multe ca acesta

Agriculture

creat de Kaleb Johnson

Innovation at L’Oréal

creat de Kateryna Didyk

Tim Hortons

creat de Gabriel Ho-Garcia

Front Office

creat de Robert van Rijn

Internationalization and innovation: The case of a born global from Brazil

Process

Networks were important

Barriers

credibility

did not find an accountant

immigration aspects

confidence

results

*Many competitive advantages with the internationalization process *Increase of the firm´s revenue; the credibility towards the Brazilian companies improved *Better quality in the services and processes *More knowledge *More experience with the market

present specific knowledge and competences

entrepreneurial and managerial knowledge

The company adopted a proactive and aggressive strategy to enter the market, it selected the market and in short time it moved to Florida to test the experience

Analysis

internationalization

risk

waste the money invested

in 3 days

opportunities in USA

Easy Communication and Technology

the firm growth

election based on culture,language ,economy

Qualitiy of life

without knowledge

main idea

open a company that could be global

effects of Internationalization and innovation

Legitimacy/ Credibility

Born globals seek for developed economies to access resources and innovation in order to obtain legitimacy and accelerated internationalization.

Networks/ Entrepreneurial Strategies

Born globals use their networks to target many countries and acquire resources including innovations

Internationalization Innovation

internationalization can facilitate the access to new resources, its effects also may increase the innovation