Marketing

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RULES OF DIFFERENTIATION

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Marketing 4PS

Promotion

Be known

Boost sales

Increase popularity

Advertize/Promote

Increase brand awareeness

Ads broadcast on TV/ the radio

The intenet

Social media

Price

Pricing statgie

Increase the price to attract wealthy clients

Decrease the price, to attract more customers

Adapt to the market

To be competitive

It depends on

The profits you want to make

The production costs

The money clients are ready to spend willing

Quality / Valve of the product

Place

Goals

To reach customers

For customers to see the prod

Options

In Malls

Bricks and mortars

Stores

Physical shops

In shops (online)

On the Web : ( online)

Product

Goal

Solve a pbl

Make your clients like easier

Meet a demand

Satisfy customers= appeal to clients

Improve the quality of an existing

Innovate= Create = launch a product

What's necessary ?

Analyse the market

Have a look at competitions

Conduct surveys

Invest money

Do a market research