Marketing Plan

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Daily Tasks

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MANAGEMENT OF STRATEGY

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Waterfall Model

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Marketing Plan

Milestones

Budgets

Deadlines

What

Expense Budget

Promotion

Management Responsibilities

Programs

Sales Tactics

Tracking Expense

Month by month

Plan vs actual

Sales Forecast

Tracking Sales

Service

Segment

Manager

Product

Pending Issues

Risks and contingencies

Executive Summary

Marketing Strategy

Market Segment Focus

Product Positioning

Mission Statement

Objectives

Situation Analysis

SWOT Analysis

Market Analysis

Market Needs

Customer Info

Segmentation

Forecast