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Type in the name of your organization.
To deliver this objective, you will need to work strategically.
For any objective, there will be obstacles and problems.
Your strategy should show that you understand the key problems, and know how to solve them.
Example: Establish a high-value exclusive brand to limit competition.
To execute your strategy, it will break down into a number of tactical activities.
Tactics are practical projects that bring your strategy to life.
Example: Make a list of preferred areas and research the independent food retail outlets in each.
It is not uncommon for those who are working on the tactics of an organization to be unaware of the strategy, objectives, mission, and vision behind them.
To deliver your mission, you will need a number of primary objectives.
These are major milestones, showing that you are achieving your mission. These should be written as SMART objectives, which means they are
Example: To partner with 5 new organic food retail outlets this year.
In one sentence, summarise your mission.
Your mission states how you express your vision - what you are aiming to do, to make your vision into reality.
Example: to be the leading supplier of organic foods in your area