Reporting & Stats

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Leads

SEO

Where did we start vs. where are we now

Number of 404 errors

Number of results on 1st page of Serps

Number of keywords indexed

Website - Internal

Website - Client

Performance

Conversion Rate

Engagement

% of new visitors

Bounce Rate

Time on page

Pages per Sessions

Traffic

Total for each Source

Total vs. Organic

Total Sessions - (link)