Semantic Roles

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POLITICAL PARTIES

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BROCHURE

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Pokémon Go

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Our Interactive World

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Lots of vernacular forms are used during an interview (unconscious pronounciation)

Close people tent to call us by our name While not-close people call us by our title or last name

Context, Style and Class

Different styles within an interview

The choice of style does not depend only on the addressee

Topic flotante

CONTENT, STYLE AND REGISTER

The standard variants mark reading style rather than social group membership

The choice between vernacular and standard variants is influenced by social context

Style in non-Western Societies

The degree of social distance is influenced by age, gender, social roles, and so on.

The more we know someone the more casual and relaxed we will talk

Addressee as an influence of style