Social Media Terms & Concepts

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Public Relations

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Communication

Reciprocal process between two humans which is now mediated by by technology

Social Media Terms & Concepts

The Growth of Social Networking

Facebook took the internet by storm creating a huge platform to connect with mass amounts of people, originally designed for Harvard Students

Orkut was an exclusive platform that you had to be invited to but it was too exclusive turning consumers away from the platform

Myspace was the number one social media site to connect with friends until Facebook took the number one spot

Linkedin a platform for business connection

Friendster was not able to keep up with demand

Ryze was made as a business connection tool

Six Degree failed because their platform could not keep up with demand

Classmates designed to connect with old peers from High School

The need to be social

Social Media

Built in communication system

Collaboration

Working together

Community

Involves feeling of belonging

Smartphones

Private Messaging within various group functions

Groups contain 20 people or less

WeChat

WhatsApp

Blackberry Messenger (BBM)

Polarization between public and private- beginning to create specialized groups

Blogging

Chat rooms

Specialized Forums

Bulletin boards

AOL

First way to communicate using media - Public broadcast media with no control over audience

Dyadic Conversation

Newspaper

Television