Strategic marketing

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UTSC Department of Management

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Aims and Objectives

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Product Distribution -The Basics

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Change Management

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Strategic plan

Marketing mix

The positioning of products

Target markets

Objectives

Selling plan

Risk assessment

Timetable

Expenditures and budgets

Strategic marketing

Other analyses

Internal audit

business practices and mission

competitive position

business process

distribution channels

customers and service

External audit

critical factors

market trends

competitors

market