Strategic marketing

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The directors of a property company are looking at whether they shouldconstruct a new office building. The economy is doing well, and the amount ofvacant office space is reducing sharply. As part of their decision they decide to use the 6 Thinking Hats te

creat de Serik Ayazhan

System Analysis

creat de peter hill

Stroke

creat de Kadin Aucoin

Software engineering

creat de Ibrahim Ibrahim

Strategic plan

Marketing mix

The positioning of products

Target markets

Objectives

Selling plan

Risk assessment

Timetable

Expenditures and budgets

Strategic marketing

Other analyses

Internal audit

business practices and mission

competitive position

business process

distribution channels

customers and service

External audit

critical factors

market trends

competitors

market