THE UILTIMATE GUIDE TO MERCHANDISING TO 2019

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Importance of visual Merchandising

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Lesson 1: What is a digital footprint?

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Marketing Research

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THE UILTIMATE GUIDE TO MERCHANDISING TO 2019

Staying On Top of Orders

Make frequent visits and maintain constant communication with stores

Ensuring Retailer Compliance

Check product gaps

Address any issues of improper product placement

Monitor POP screens

Monitoring Competition

Record price, promotions, labels, location of the shelves and packaging of your competitors

What Is Merchandising?

They are the conditions and routes of distribution suitable for the sale of a product.

Sales

Organize strategies, exhibitions, etc.

Marketing

Properly Merchandising Shelves

Clean, stocked and organized

Data-Driven Merchandising

Registration of sales and marketing data

Visual Merchandising

visually attract the consumer

Marketing audits to track data

Collecting and Analyzing Merchandising Data

It allows to have a communication flow

Merchandising Best Practices

Increase product impact

Merchandiser Job Description

Responsible for the products, before and after delivery

Inventory

Product supervisor

Product promotion

Who Does Merchandising?

Many retailers

Any brand with a physical product