WHAT IS ATTITUDE?

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WHAT IS ATTITUDE?

ABC MODEL OF ATTITUDES are (1) Affecctive component which related with feelings or emotions abbout attitude object. (2) Behavioral component which is the way the attitude we have influences how we act or behave. (3) Cognitive component involves a person's belief or knowledge about an attitude object.

PSYCHOLOGISTS DEFINE ATTITUDES as a learned tendency to evaluate things in a certain way including the evaluation of people, issues, objects or events. Such evaluations are often positive or negative ang can also be uncertain at times.

According to Hogg. & Vaughan in 2005, attitude is a relatively enduring organization beliefs, feelings, and behavioral tendencies toward socially significant objects, groups, events or symbols.

According to WWW.BUSINESSDICTIONARY.COM , attitude is a predisposition or a tendency to respond positively or negatively towards a certain idea, object, person or situation. Attitude influences an individual's choice of action, and responses to all challenges, incentives and rewards (together called stimuli).

FACTORS THAT INFLUENCE ATTITUDE STRENGTH :

5. When you stand to win or lose something due to the issue.

4. When the attitudes are repeatedly expressed .

3. When you expect a favorable outcome.

2. When you are an expert in the subject.

1. When your attitudes are the results of personal experiences.

DANIEL KATZ (1960) OUTLINES PROVIDE 4 FUNCTIONAL AREAS OF ATTITUDES: (1) as knowledge attitudes that provide meaning for life. (2) Self/ Ego-expressive to help in communicate who we are. (3) Adaptive function. (4) Ego-defensive function.

HOW DO ATTITUDES FORM? (1) Experiences (2) Social factors (3) Learning