I.F.A.I. Social Media Strategy
Instagram
Post two photos per week
Pinterest
Twitter
Acquire 1,000 followers before start of festival
The Social Media strategy for the International Festival of Arts and Ideas aims to increase exposure and awareness of the festival.
Follow users located in CT and surrounding area
Mention followers in Tweets
Follow every follower
Post 1 ReTweet per day
Post 2 replies per day
Post 5 new Tweets per day
YouTube
Post new videos to Twitter, Facebook and FourSquare
Create quirky video series to develop a following
FourSquare
Create a user profile
Create a Venue and "Specials"
Use Hootsuite to manage posts
Facebook
Post 5 times per day
Keep 100 posts pre-scheduled in the queue
Use Hootsuite to manage account
