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I.F.A.I. Social Media Strategy

Instagram

Post two photos per week

Pinterest

Twitter

Acquire 1,000 followers before start of festival

The Social Media strategy for the International Festival of Arts and Ideas aims to increase exposure and awareness of the festival.

Follow users located in CT and surrounding area

Mention followers in Tweets

Follow every follower

Post 1 ReTweet per day

Post 2 replies per day

Post 5 new Tweets per day

YouTube

Post new videos to Twitter, Facebook and FourSquare

Create quirky video series to develop a following

FourSquare

Create a user profile

Create a Venue and "Specials"

Use Hootsuite to manage posts

Facebook

Post 5 times per day

Keep 100 posts pre-scheduled in the queue

Use Hootsuite to manage account