Innovation

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Smart City

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COCA COLA

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Innovation

Illusion

Installation

Stunt

Interaction

Sensation

Infiltration

Transformation

By addition

Of Location

Of Matter

Of Shape

Of Colour

Of Size

Intrusion

Connection Value

Attention Value

Functional Value

Appearance Value

Other Channels

Created Media

Privately Owned Media

Publicly Owned Media

Media occupied by competitors or other advertisers