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5- Personal opinion

what do you think about it?

what do you know about the topic?

4- Topic of the document

fighting for/against

convincing/encouraging

explaining/presenting

denouncing/opposing

3- Composition of the document

a title/subtitle

a link/caption/logo

web columns/icons

a photo/picture/cartoon/video

2- Publishing

by

source

date

1-Type of document

an ad(vert)/campaign

an extract

an article/web article

a video/recording

a dialog/an interview