QUALITATIVE AND QUANTITATIVE RESEARCH

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Lesson 1: What is a digital footprint?

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OBJECT AND SUBJECT QUESTIONS

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Definition, characteristics and ethics

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Present continius

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Build up a theory based on a more inductive process

By Carlos Arturo Valencia

Research methods

Validation

Interpretation

Data analysis

Data collection

Questions

Proving or desaproving existing hyphotesis

The research is aimed to test the theory

THREE TYPES OF RESEARCH DESIGN

QUANTITATIVE

Lots of existing theory

Numbers

Closed ended questions

Texting and Examining

QUALITATIVE

Approaching a new area

Words

Open ended questions

Explore and understand the meaning.

MIXED METHOD

It incorporates elements from Quantitative and Qualitative research

Involves the use of both approaches in tandem