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Our Interactive World

av Emese Boda

QUALITATIVE AND QUANTITATIVE RESEARCH

av Carlos Arturo Valencia

Communication Technology

av Sayed Rami

chapter 2: system unit: processing and memory.

av Maad Maad

Personalisation

CRM/Outbound email

landing pages

Dashboards

Facebook/ AdWords, Moz

Google Analytics

Data Management Programme

Customer ID e.g. PSW, Charlie, Webcrawler

ETL and ISL

GCPT

Other business systems: OPMS, CS, GSI etc

dhl.com

COMET

Customer 360

Events

Paid Media

Social

3rd party data

content hub

Search

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Data management and marketing automation system