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Personalisation

CRM/Outbound email

landing pages

Dashboards

Facebook/ AdWords, Moz

Google Analytics

Data Management Programme

Customer ID e.g. PSW, Charlie, Webcrawler

ETL and ISL

GCPT

Other business systems: OPMS, CS, GSI etc

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COMET

Customer 360

Events

Paid Media

Social

3rd party data

content hub

Search

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Data management and marketing automation system