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Kategorier: Alla - marketing - price - packaging - strategy

av Maria bascar för 5 årar sedan

777

THE MARKETING MIX

THE MARKETING MIX

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av jesus cuello

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av Marit Breivik Bø

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av Richard Grinham

CHAPTER 14
CONSUMER DECISION PROCESS AND PROBLEM RECOGNITION

CHAPTER 14 CONSUMER DECISION PROCESS AND PROBLEM RECOGNITION

av Clarissa Villegas

THE MARKETING MIX

Traditional 4 PS

PROMOTION

PLACE

PRICE

PRODUCT

Star

Problem child

Dog

Cash cow

Modern time 3 PS

PHASING

PACKAGING

PEOPLE