Definition, characteristics and ethics

Mere som dette

Marketing Research

af charlie siau

QUALITATIVE AND QUANTITATIVE RESEARCH

af Carlos Arturo Valencia

AMIRA AND HALIDAH (INPUT)

af nur halidah

The epistemological foundations of quantitative research

af WENDY DAYANA CONDOR SARAGOSIN

Definition, characteristics and ethics

Basic ethical considerations:

Tell the truth when writing up and reporting the findings.

Negotiate with the participants the terms of the agreement to do a study.

Treat participants with respect and seek their cooperation in the research

Protect participants’ identities to avoid embarrassment or harm.

Consider difference in participants’ time commitment.

Honour the participants’ privacy.

Avoid research sites where participants may feel coerced to participate in the research.

Definition: qualitative research from different philosophical perspectives will

El Dr. Leslie Curry (2015),

Is a strategy to collect, organise and interpret textual information systematically

Sharan B. Merriam

Qualitative theory and focus.

John Creswell (1994)

Inquiry process of understanding

Ethical considerations

Then clear strategies must be adopted to carry out sensitive studies and provide trustworthy outcomes.

Can make researchers achieve the goals of a research as well as respect the participants’ rights

Participants have a vital role and as explained

Characteristics: that have common characteristics and similar procedures even though differences in data collection and analysis exist.

Meaning

Is of essential concern to the qualitative approach

Inductive

Theories or concepts are built on the base of gathering data

Concern with process

This uses multiple interactive

Descriptive data

Take the form of words or pictures rather than numbers.

Naturalistic

Comes from ecological approaches in biology and is defined as a no experimental approach in which subjects are studied in their natural settings.

Topic principal