Schumacher

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Esperanza Rising Character Map

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Matilda

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Schumacher Cattle Co

Beef Cattle

Registered Angus

Beginning to get involved in Registered Angus Bull business

Starting to switch commercial cows to registered stock

Commercial Operation

Raises calves for beef production and sold when they reach 800ish pounds

Advocacy

"People need to know where their food comes from and the hard work that is put into that production"

"Hey Scott!" Segments

Video Segments covering various techniques used in the beef industry (Treating foot rot, tubing calves, etc.)

Stacey noticed "Facebook followers were having the same questions that she did years ago" when she met Scott

Facebook

Post gives viewers an opportunity to remember their past involvement in agriculture or learn something new

Used to promote the operation and sell longhorns

Most popular posts are Longhorn Related

Over 260,000 followers on FB

Scott Schumacher

Harvests hay, corn, milo and wheat for combine for graze

S&S Enterprises - Custom Chemical Application Company

4th Generation Cooke County Farmer/Rancher

Agriculture Family

Texas Tech Animal Science Grad

Image Ideas

Harvesting Equipment - Tractors, Implements

Cattle Equipment - Trailers, shoots, etc.

Cattle Working Facilities

Photos of Longhorns at Golden Hour

Kids Playing in Field

Family Picture by the Schumacher Cattle Sign

Longhorns

Can be more profitable than Angus if marketed well

Completely for fun

Noted docility and look as big benefits for ownership

One of the breeds people outside of ag think of when thinking about "cows"

Started by Stacey in 2010

She needed an ag exemption but did not want to get into the beef production side of the industry

Based out of Era, Texas

Land Leases and Ownership throughout Cooke County

Stacey Schumacher

"We are aiming for world domination!" regarding where they will be in 10 years.

Mentioned her kids will be raised in the industry and will help. She hopes the kids continue the tradition and in the industry

"This is their reality..."

Not from an Ag Background

Executive Director & Founder of the Texas Coalition of Animal Protection

7 Standalone Clinics; also partnering with other clinics

A non-profit organization providing low-cost cat & dog spay and neuter procedures