The micro-enviroment

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Chapter 1

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A vision statement answers, what do we want to be become?

They mission statement serves as the foundation for the development

A mission statement answers, what is your business?

The micro-enviroment

Stategic objectives

Mission

It develop the vision statement , and help you find out more about business itselfa

Vision

To be most admired company in the global beer industry

The resources of a business

Organisational capabilities Refer to the ability to combine resources, people and processes in particular ways.

Intangible resources Concludes brand names, patents and trademarks, and the company reputation.

Tangible resources Production facilities, raw materials, financial resources, property and computers.

Subtopic

Main topic

Variable are responsible for the outputs of the business, they are under control of management.