Observational Research

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PAST PROGRESSIVE

luonut sonia monroy

Empire State Building

luonut Christian Melone

Note-taking & organizing

luonut Laura Harris

Character Web

luonut Julie Balen

Observational Research

Pitfalls to avoid

overt observation - don’t forget to explain why you’d like to observe them

don’t record video or audio

‘what,’ ‘why,’ and ‘for whom’ of each action

add notes with timestamps and details

create mind maps/concept maps

take notes while watching someone use your product

Overt/Covert Observation