Observational Research

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recipe for success

Zakaria Ali - Rick Hansen SS (2542)により

My Moleskines

Tanya Mulkidzhanovaにより

Simple Present

Jorge Ariel Tierra Figueroaにより

experimental and non-experimental methods

Elias Lundheimにより

Observational Research

Pitfalls to avoid

overt observation - don’t forget to explain why you’d like to observe them

don’t record video or audio

‘what,’ ‘why,’ and ‘for whom’ of each action

add notes with timestamps and details

create mind maps/concept maps

take notes while watching someone use your product

Overt/Covert Observation