Our typical customer

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Hashtags Mind Map

luonut Omar Landaeta

Mind Map IBM CX

luonut Cesar Hoyos

the schoolbag

luonut Erica Romagnoli

LibraryThing.com

luonut Amy Ferguson

Our typical customer

Consumer Preferences

Reads frequently

financial books

non fiction books

Influenced by brand name

Assertive

Self assured

High intellect

High curiousity

Age & Gender

34% men

26%

35- 44 years old

29%

66% women

35-44 years old

33%

45 -54 years old

27%

Highly trusting

Highly Active

Highly cautious

Highly adventurous

High conscientiousness

Individuals who score high set high goals for themselves and work hard to achieve them.